I’ve been fortunate to attend several of the recent Adobe MAX creative conferences. Each one seems better than the one before. They are inspiring, informative, and filled with an incredible variety of speakers and experiences. At the most recent event held in Los Angeles, I was able to share my views on the future of experience design.

Collaboration is critical especially as organizations and problems get larger and more complex. Using common creative platform tools, such as Adobe XD and leveraging design management assets like design systems are key to increasing creative efficiencies. And, even more importantly, substantially improve the bottom line. Another example of how design is good business.

To read the full article, please visit the Adobe blog.