David Kendall

Cheers! Private label that is good enough to drink. A micro-brew with a macro-impact on the shelf.

Most consumers make their decision to buy a beverage based on label alone. This private label packaging for a premium line of craft beer was designed to be distinct, memorable and stand out in a crowd. As a new product without advertising support, Two Palms relied solely upon packaging to translate its point-of-difference. The warm color palette and tropical elements in the botanical illustration of palms, reinforces the brand name while suggesting the artisan quality of the product itself.

+ Brand Identity

+ Package Design

Innovative design, product identity and packaging for a century-old energy food.

+ Product Identity

+ Package Design

+ In-Store

Tasty and elegant. A fresh, sensual new look for tasty health and beauty products.

To secure a place on the shelves of upscale retailers, Fresh Body Market sought packaging that supported its unique position and premium quality. Minimizing the food references, the new packaging conveys luxury, pampering and a focus on inner beauty. Luscious imagery of key ingredients combined with fine art photographs delivered a bold contrast that captures consumers and connects with their desire for healthful beauty.

+ Brand Identity

+ Package Design

Creating stories on the shelf. Establishing icons.

+ Brand Identity

+ Package Design

Authenticity inside and outside of the bottle. Tasty package re-fresh to expand distribution.

The new packaging positioned Jake’s as an authentic, original brand with premium ingredients. The design used weathered textures, ingredient illustrations, a neck band and Jake’s signature on the front to convey the personal and hand-crafted quality of the products.

+ Brand Identity

+ Package Design

Designed in Seattle. Creating an iconic Northwest brand.

As a specialty item for the Made in Washington gift stores and catalogs, the Roasted in Seattle coffee line needed to appeal to tourists and local gift buyers alike. The line featured one-of-a-kind blends from prominent Seattle roasters. To convey the artisan nature of the coffee inside, the new label design was simplified and to an elegant silver bag. Hand-drawn type and illustrations, as well as the roast-master’s personal signature all communicate the quality, unique handcrafted characteristics of the line.

+ Brand Identity

+ Package Design

Fresh caught. Extending a brand into a new retail environment.

The Pure Catch line was created to extend the well-known Portlock brand into a new category and distribution channel. The brand’s mark and seal, appetite-appealing photography and contemporary color palette established shelf presence for the new product line. A unique content banner containing product specifics also helped achieve brand presence and connected the new line back to the Portlock name.

+ Brand Identity

+ Package Design

Double tall, extra hot in-store program. A seasonal in-store program that educates one cup at a time.

When Tully’s opened their first store in the early 90s, they were a pioneer in the emerging category of specialty coffees. However, after more than a decade of growth that included nearly a hundred new stores, supermarket distribution, and an expanding menu, Tully’s needed to get back to being known for their premium coffee.

The solution was to create a sub brand that declares their authority in the premium coffee category. Educate consumers about coffee varietals. Acknowledge and show appreciation to the Tully’s coffee connoisseur. Offer specialty coffee not available in the supermarket in order to drive people back to the Tully’s stores. Educate the baristas with enhanced product knowledge. Create a customer loyalty program. In essence, re-establish Tully’s coffee pedigree.

The design program needed to breakthrough the jumble of multiple campaigns and promotions existing in the store environment. Disseminate a good deal of coffee knowledge: communicate details about the different geographic regions and varietals as well as when these limited edition coffees are available. Educate the customer without overwhelming them. Then create a point of sale campaign that is smart, entertaining, user-friendly, and takes the customer along for the adventure. Design communication pieces that are educational, while conveying the romance of coffee.

+ Package Design

+ Environmental Graphic Design

+ In-Store

A shifting of categories. New markets and new demographics.

Innervibe is a new line of sensual products designed to reinvent a category, and create a line that is approachable, accessible and appealing to a diverse segment of consumers. With soft metallic shades of color, and highly refined typography, the Innervibe packaging presents products that are both intimate and fun. The project spans naming, brand identity, packaging, POP display, marketing collateral and Web applications.

+ Brand Identity

+ Package Design

+ In-Store

Run happy with high performance design.

Existing packaging wasn’t moving Brooks’ accessories. They desired new concepts for an accessories program supporting their high performance running shoes. Initially, the program focused on improving their sock packaging. It was extended to include glove packaging, hang tags and sales material. Based on consumer and retail research, design concepts presented both technical aspects, and information on product benefits, while allowing the consumer to interact with the product.

+ Product Packaging

+ Design Research