What causes friction in a Digital Experience? How can I erase friction to increase revenue and improve our Customer Experience? I recently participated in a panel discussion with three other User Experience (UX) experts – Leigh Allen-Arredondo, Head of UX at Spruce Up, Podcast Host of UX Cake, Casey Goddard, Head of Product Management at Yotta Digital Ventures, and Michael Woo, Director of UX at UpTop to answer these five big questions:
How do we identify the problems causing friction?
Once we identify problem causing friction, how do we prioritize what to fix?
What should we do to: Improve conversion, increase engagement, improve usability? Reduce support escalations? Work within technical constraints, technical debt, platform issues?
How do I do all of this with little budget, little time, and lack of understanding from leadership?
How to get internal alignment and stakeholder buy-in?
To watch video replay, please go here.